South West England is the largest of England’s nine official regions and covers Gloucestershire (marketed as Cotswolds and Forest of Dean), Bath, Bristol, Dorset, Bournemouth & Poole, Wiltshire, Somerset, Devon, Cornwall and the Isles of Scilly. The South West is the UK’s leading holiday destination hosting more than 20 million overnight trips annually and an associated visitor spend of more than £3.8 billion. The region accounts for 20% of England’s domestic trips, 26% of nights and 23% of spend.
